It is no secret that we are becoming increasingly dependent on technology and our digital devices as a source of information, entertainment, and to simplify everyday tasks. Recently, Limelight Networks released its State of Digital Lifestyles 2018 report, based on market research conducted on 5,000 consumers in ten countries including Singapore, Malaysia and the United States. The report found more than half of Singaporeans surveyed said they could not go a day without their mobile phones, confirming many traits of local consumers’ dependence and usage of digital devices.
As digital devices become a more integral part of our lives, expectations and frustrations continue to rise. Here are four things about the Singaporean consumer that businesses need to know in order to engage with them more effectively across multiple touch points.
- Singaporeans are very technologically savvy, yet trust and security concerns deter adoption
The adoption of digital assistants, such as Google Home and Amazon Echo, have been on the rise in Singapore, albeit in its early stages in Singapore. According to our findings, 14 per cent of Singaporean respondents own a digital assistant, five per cent below the global average of 19 per cent.
The main hurdle to adoption is not the lack of availability or awareness of its benefits, but that consumer trust levels remain low – only 35 per cent of Singaporean consumers fully trust digital assistants to provide general information, and this figure gets even lower when it comes to trusting assistants for online shopping and home automation…Click here to read full article.
