A successful business usually has unique elements that differentiate them from their competitors. It could be they have a unique product formula, or perhaps they have a unique way of servicing an untapped market. Most of these modern products or services are accompanied by marketing collateral, often describing their wares as Impressive, Powerful, and Advanced.
Behind these businesses are founders with unique attributes that set them apart from the rest. They believed in something so much they were unfaltering in their conviction to be successful. The motivation to achieve their goals was so focused that they ultimately succeeded. The kinds of words people use to describe these entrepreneurs are Passionate, Driven, and Persistent.
Every successful business understands the value of knowledge and the SWOT model used to describe positive and negative, internal and external impacts on the business is cognizant of that value. Each and every business owner at some point has assessed their company’s Strengths, Weaknesses, Opportunities and Threats.
Unfortunately, though for most businesses, they don’t always look at all the threats their organisations might face. Well, not the way cybersecurity people do, and that’s where this story leaves the comfort of uplifting motivation, glorification of hard work and tenacity, heading south to the land of cyberattacks, cybercrime and online extortion…Click here to read full article.
