Microsegmentation company ColorTokens Inc. has announced significant growth ambitions in Asia Pacific. It hopes to increase its customer base in the region by 40% year over year, establish a 100% partner-driven go-to-market program, and bring on experienced leadership as it sets up for sustained expansion in the region.
New additions to the Asia Pacific leadership team include Satyen Desai as regional vice president; Benjamin Ong as regional sales director; and Daniel Churches, who will become the Australia and New Zealand sales director.
“As we continue to expand our customer base and partner network, the Asia Pacific region plays a crucial role in our growth strategy,” said ColorTokens Chief Revenue Officer Jagdish Mahapatra. “To promote our ongoing trajectory, our team continues to attract top talent to support our strategic mission. I’m delighted to welcome Satyen, Benjamin and
Daniel to the team to further develop our business pipeline and help organisations become breach-ready.”
Desai will oversee the go-to-market strategy and execution for the region, operating from Singapore. Desai has held significant positions at industry-leading companies such as IBM, SAP, Cisco, NTT, Oracle, and, most recently, Cloudflare. Desai will also leverage Singapore’s status as a regional hub to further build out ColorTokens growing customer base.
“The total addressable market for microsegmentation globally is set to reach USD12.47 billion by 2030, according to research by Exactitude Consultancy,” said Desai. “We’re seeing strong demand in Asia Pacific with a significant number of enterprise customers who need help strengthening their cybersecurity posture. To support this, we will look to lean on and continue to invest in the channel to drive growth. Our existing partners will be instrumental for our go-to-market strategy and commitment to helping organisations become breach-ready to prevent cyberattacks.”
The leadership appointments follow strong demand for micro-perimeters to mitigate and minimise the impact of cyber-attacks, and for organisations in Asia Pacific to be breach-ready. The region experienced the highest year-on-year surge in weekly attacks in 2023, growing at an average of 1,823 attackers per organisation.
ColorTokens says microsegmentation is now becoming a fundamental technology necessary to protect critical digital operations for CISOs, CIOs, risk managers and infrastructure leaders.
It says security leaders are now turning their cyber defences towards stopping attackers moving laterally and extending access to their networks to minimise the impact of a breach. ColorTokens says it is uniquely positioned to support this shift and has invested in its operations in Asia Pacific as demand continues to grow.
The company also recently signed a strategic memorandum of understanding with ISACA Singapore as part of its regional expansion. This partnership focuses on cybersecurity education, talent development, leadership, and joint skill development. The collaboration aims to foster innovation, enhance cybersecurity measures, and contribute to a more secure digital landscape in Singapore.
