Most of the world’s most experienced travellers expect Americans will be less welcome and perceived more negatively while traveling internationally in 2025 due to recent international policy proposals introduced by the US, according to the results of a Global Rescue Snap Survey conducted following President Trump’s address to Congress.
Seven out of ten (72%) surveyed travellers said Americans would be perceived more negatively and less welcome when travelling abroad. Nearly a fifth (16%) reported there would be no difference in how Americans are perceived, 9% didn’t know, and 3% said Americans will be perceived more positively.
“The data is clear – travellers are expecting a shift in how they are received abroad,” said Dan Richards, CEO of The Global Rescue Companies and a US Travel and Tourism Advisory Board member at the US Department of Commerce. “This doesn’t mean Americans should cancel their travel plans, but they should be aware of their surroundings, practice cultural sensitivity, and take proactive steps to mitigate potential risks.”
International travel veteran Harding Bush, a former Navy SEAL and associate director of security operations for Global Rescue, advised it’s important to remember that locals may have strong opinions about international policies. However, they often distinguish between a country’s government and its citizens. “They know it’s not you making the decisions and policies,” he said. “Be a gracious guest and don’t discuss politics.”
American international travellers can take several measures, all of which are recommended during any international trips, to travel safely and confidently despite growing concerns about their perception overseas.
“Americans travelling abroad should be aware there could be an increase in political demonstrations and should obtain security advisory services to keep them informed of anti-American protests,” Bush said.
Personal security tips include:
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Maintain a low profile: Avoid displaying overt symbols of American nationality, such as clothing with political slogans or nationalistic imagery; Blending in with local customs and attire can help minimise unwanted attention;
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Stay informed: Travelers should research the political and social climate of their destination before departure. Understanding local attitudes toward the US can help visitors navigate conversations and interactions more smoothly;
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Practice cultural awareness: Demonstrating respect for local customs, traditions, and social norms is essential. Learning basic greetings and etiquette in the local language can go a long way in fostering goodwill;
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Use smart travel practices: Keep a low profile in public spaces, avoid discussing sensitive political topics, and be aware of your digital footprint on social media, as online expressions can sometimes lead to confrontations in person; and
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Leverage professional travel security resources: For those visiting high-risk areas or facing increased concerns, working with security professionals and travel risk management firms like Global Rescue can provide invaluable guidance and support.
Despite the concerns highlighted by the survey, Richards emphasised that most international travel remains safe when travellers take the right precautions.
“Being prepared and situationally aware is key,” he said. “By exercising good judgment and respecting local norms, Americans can continue to enjoy safe and enriching travel experiences around the world.”
